What are the LinkedIn Premium Features?
If you use the LinkedIn online platform to find and form connections and leads, you might notice that the free version of the platform limits your efforts. Upgrading to the Linked Premium membership is a worthy investment if you are a frequent user of the service and want to generate more leads.
In this post, we take a look at some of the LinkedIn premium features to help you determine whether the service is right for you.
- 1. InMail
Whenever you want to send a direct message to somebody you don’t have a connection with and don’t share a group with, you’ll need to send them an “InMail”.
LinkedIn InMail messages come in handy when you want to message a prospect before sending them a connection request. It’s also useful when the prospect has not agreed to your connection request yet.
Sending an InMail, especially to in-demand decision-makers, is an excellent way to form an initial connection, without making them feel they’re obligated to form a connection with somebody they do not know.
Moreover, with InMail you have more room to compose your message. Connection requests have a limit of 300 characters whereas an InMail message can accommodate a maximum of 200 characters for the subject line and a maximum of 1,900 characters for the message’s body. That can make it more effective for you to explain to the prospect why you want to connect with them.
InMail is only possible with LinkedIn’s Premium Sales Navigator. Depending on your level of subscription, you receive a set amount of InMail messages to send each month with a chance to buy more. With LinkedIn’s Premium Business membership you receive 15 InMail messages monthly.
- 2. Who’s Viewed My Profile
Another worthwhile LinkedIn Premium Features is the “Who’s Viewed My Profile” section, which lets you find an exemplary source of new leads.
The section showcases all the persons who’ve checked out our profile over the last three months. On the other hand, a free LinkedIn account only allows you to see the last five people.
At the top of the Who’s Viewed My Profile page, you’ll also see a graph indicating the number of people who view your profile every week. That can help you spot rises or reductions of traffic to your account.
If you notice an increase, you can figure out the sort of activities you did during that week that might have led to the rise. You can then do that specific activity more often to have more people viewing your profile.
- 3. Open Profile and Gold Badge
The Open Profile feature is great as it offers the choice to let people outside your LinkedIn network to send you messages. That can be a significant advantage to you if you’re using the platform for generating leads. InMails can be expensive, and most of the time, prospects will not pay to send you messages. Open Profile eliminates a prominent barrier between you and prospects outside your first network level.
With the Open Profile feature, platform members who are not connected to you can find an easy way to message you on the “Highlights” box. It’s underneath your profile card.
Additionally, your LinkedIn profile has an eye-catching appearance in the search results because of the small gold LinkedIn badge next to your name.
If you’re not getting the most out of your free LinkedIn account, you should try the Premium membership. It comes with more useful features that can help you to have more leads and have an outstanding profile.
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